As a designer and advertising man for the first decade of his career, he used to be an award winning senior art director of a multi-national advertising agency. At the age of 30, he start his own company, eye design in HK and China till now. Being the creative director of the biggest coaching company in China for 7 years, close partnership with AIA, Prudential and now Zurich’s training department for almost 10 years, he realize that learning can be creative, easy and fun. With the passion of the internet business, he has been a consultant, later the CEO of an e-commerce business base in SZ for more than 2 years, he believes that e-commerce and mobile application is an inevitable trend in the coming future, the next big thing. But no matter how technology in communication evolves, he always defines himself as a communicator and story teller, that has never been changed for the last 24 years in his career.